For the logo design we had a choice between the names freemind and newblood, we eventually decided on freemind. I had two ideas primarily, one involving winged brains and the other a brain in captivity, hooked up to various television monitors.
I went with the latter idea as we were already pretty sure at this point that we wanted to do a piece based in the 50's and the idea felt like nostalgia toward a campy Sci-fi golden age.
Pretty soon I realized that the idea that had looked so impressive in my minds eye was not transferring particularly well to paper, I had visions of there being a monitor for each letter of the title and that there would be no one type font , just a series of different ones that would flash on and off in relation to the brains squirms.
I should probably mention at this point that I planned to animate the logo, nothing fancy, just something that would look good as a gif header, unfortunately the final product turned out to be a bit to heavy duty for blogger, its typical that I would put so much effort into something that was ultimately useless.
This is my first attempt at transferring the logo from the sketchbook to the computer.
I like the quality of the colour and the reflective glaze of the glass dome.
Yet ultimately I felt that the general shape was to asymetrical in the worst way possible, so I started again.
The cracked glass I felt was one of the more redeeming features of this attempt.
So this is what I ended up with, I stripped the tvs down to just the one and tried to make the whole thing a bit more minimal, more like a logo.